Hyderabad has no shortage of luxury. But until recently, when it came to furniture, the city’s design-forward clientele often had to travel abroad to experience the world’s most iconic brands in context. That gap is exactly what Prachi and Avinash Agarwal set out to address with Artyk — a three-storey, 25,000 sq. ft. gallery that brings international design closer to home.

Both founders come from entrepreneurial backgrounds, but their exposure to global design markets revealed a missing link in India. “You could buy the pieces,” says Avinash, “but you couldn’t experience them. We wanted to create a space where people could actually see how these brands live together — not just as standalone products, but as part of real environments.”

The result is a space that feels less like a conventional showroom and more like a walk-through of different lifestyles. Each floor is designed to flow seamlessly, with living rooms, dining areas, and terraces staged to reflect distinct moods. Instead of cataloguing products, Artyk shows how materials, textures, and forms can transform the way we inhabit space.

The Craft of Permanence: Poltrona Frau

At the heart of Artyk’s portfolio is Poltrona Frau, the Italian heritage brand that has become synonymous with leather craftsmanship. Founded in 1912, it has furnished everything from luxury cars to the European Parliament. At Artyk, its presence feels understated yet powerful — armchairs with flawless stitching, dining chairs that balance elegance with everyday usability, and sofas that are designed to last decades rather than seasons.

For a city like Hyderabad, where generational value is deeply appreciated, Poltrona Frau resonates on a cultural level. These are not pieces that follow trends. They are objects of permanence, designed to grow with a home and a family.

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Shaping Contemporary Living With Lema

Among their signature brands is Lema, which embodies the elegance of Italian design through a seamless blend of modular innovation and bespoke craftsmanship. Its systems and furniture are conceived as more than mere functional pieces; they are structures that define the atmosphere of a home while balancing rhythm, proportion, and aesthetics. With over eighty years of heritage rooted in Brianza’s artisanal culture and augmented by technical evolution, Lema stands as a symbol of timeless versatility. 

Sculpture in Leather: de Sede

While Lema represents craftsmanship, de Sede brings a very different energy into the gallery. The Swiss brand is known for its bold, sculptural furniture — pieces that often blur the line between design and art. At Artyk, its sofas are staged almost as installations, commanding attention through scale and tactility.

To sit on one is to understand the difference: the leather is treated with extraordinary precision, the forms often oversized, yet surprisingly ergonomic. They are conversation pieces, designed not only for comfort but also for impact. In Hyderabad, where homes are often expansive, de Sede finds its place as furniture that can hold its own in large, dramatic interiors.

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The Art Of Outdoors With Gandia Blasco

Within Artyk’s roster of brands is Gandia Blasco, which manifests a passion for outdoor living into eccentric architectural forms. Its collections are crafted with aluminium and polyethene, curating environments that echo the Mediterranean way of life. Defined by clean lines and geometrical forms, the pieces transcend fleeting trends, offering durability, elegance, and global sensibilities that resonate across cultures. With designers from around the world, Gandia Blasco demonstrates how outdoor design can be ingenious while remaining deeply rooted in heritage.

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Contemporary Indian Voices: Madheke, Paarkhi And Neytt Homes

Artyk’s portfolio isn’t limited to European heavyweights. The Agarwals have been deliberate in including contemporary Indian brands that share the same commitment to craft and innovation.

Madheke and Pintark by Loco Design, for instance, reflect a new generation of contemporary Indian brands evolving craftsmanship. Their pieces are shaped by contemporary lines, crafted forms, and meticulous detailing with high-end materials sourced globally—stand comfortably alongside their European counterparts without losing cultural nuance.
Rooted in tradition, their unique designs transcend cultural boundaries and embrace the essence of ‘revival’—where heritage techniques meet modern sensibilities for today’s global audience.

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Similarly, Neytt Homes focuses on handwoven luxury. Rugs and textiles here aren’t afterthoughts; they’re integral to shaping a room’s atmosphere. In Artyk’s staging, Neytt’s woven pieces anchor the furniture settings, bringing warmth and tactility to otherwise sleek compositions. Together, Madheke and Pintark by Loco Design and Neytt show how Indian craft can be contemporary, relevant, and competitive on the world stage.

Paarkhi redefines stone as more than material with each piece, sculpted by artisans who inherit centuries of knowledge, carrying a rhythm of permanence which softens the pace of modern living. Paarkhi’s work creates a space where its surface becomes a carrier of memory, endurance, and craft, weaving heritage into contemporary form. It is this balance of endurance and elegance that positions the brand as timeless and resonant in today’s design language.

A Question of Experience

Walking through Artyk raises a set of questions that go beyond furniture: What does it mean to experience design, rather than simply own it? How do materials, textures, and forms shape the way we feel in our homes?

By curating a mix of global icons and Indian innovators, Artyk offers visitors a way to reflect on these questions without needing to intellectualise them. You simply feel it as you move through the spaces. A leather armchair invites you to stay longer. A sculptural sofa shifts your perception of proportion. A woven rug changes the warmth of the room.

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Hyderabad’s Design Moment

In a city where luxury is evolving rapidly, Artyk feels timely. Hyderabad is no longer only about heritage palaces and traditional opulence — there’s a growing appetite for modern, global aesthetics that still respect craft and quality. Artyk captures that shift, positioning itself not just as a retail destination but as a cultural marker of where design in India is headed.

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For Prachi and Avinash, this is just the beginning. Their vision is to continually expand the portfolio and push the conversation on what luxury living can mean in the Indian context. As Avinash puts it, “Luxury is not about excess. It’s about how design can improve the way you live, every single day.” At Artyk, that idea takes shape in leather, in fabric, in wood— and most importantly, in spaces that feel lived, not displayed.